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08.30 – 09.10
Od budovania publika k reálnemu predaju: Trendy na sociálnych sieťach 2026
Simona Mištíková & Dominika Turcerová·Managing Director & Senior Social Media Manager, DIVINO
Sociálne siete prechádzajú od nablýskaných vizuálov k autentickým, interaktívnym a predajným ekosystémom. Ukážeme, ako premeniť divákov na vernú komunitu a tvoriť videá, ktoré algoritmy TikToku a Instagramu posúvajú ďalej. Praktické zapojenie AI bez straty ľudskosti, efektivita UGC tvorcov či mikroinfluencerov a nový vizuálny jazyk, ktorý stavia na prirodzenosti a buduje reálnu dôveru.
